Three common ways of marketing products for alumin

2022-07-22
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The business of aluminum alloy door and window industry is getting worse and worse. How should aluminum alloy door and window manufacturers develop? Yihe door and window editor believes that the key is to see the marketing mode of aluminum alloy door and window manufacturers

many people in the aluminum alloy door and window industry are skeptical about whether the aluminum alloy door and window industry has reached the ice age, but there is no doubt that the business of the aluminum alloy door and window industry is getting worse and worse. How should the aluminum alloy door and window manufacturers develop? Yihe door and window editor believes that the key is to see the marketing mode of aluminum alloy door and window manufacturers

1. Product marketing

the core competitiveness of aluminum alloy door and window manufacturers is compared. Compared with peers, it can solve the problem that the best aluminum alloy door and window manufacturers in the industry can't solve, that is, the core competitiveness. Another example is the formaldehyde emission problem of aluminum alloy doors and windows. Which aluminum alloy door and window manufacturer really achieves zero formaldehyde emission and keeps the price of doors and windows at an appropriate level. At the same time, it is willing to accept the most rigorous third-party aluminum alloy door and window product testing that consumers trust, creating safety doors and windows far higher than the national standard, and mastering the core competitiveness of development at the same time

2. Consumer demand

most of the more successful aluminum alloy door and window manufacturers are in the second level of marketing, that is, to accurately grasp the sensitivity of consumer psychological changes, and have an advantage in controlling the sales channels of aluminum alloy doors and windows, so that their door and window products can be sold smoothly and profits can be made calmly in the market. Many mature aluminum alloy door and window brands have a fixed consumer group of fans after years of market cultivation; Some new aluminum alloy door and window manufacturers have correctly foreseen the psychological changes of consumers, identified the new door and window market space, developed new marketable door and window products, and can also gain a foothold in the aluminum alloy door and window market

3. Selling products

the door and window industry is famous for being small and scattered. There are many aluminum alloy door and window manufacturers who follow the trend, drift with the tide, have no ideas, and do not adhere to it. Because of the characteristics of the industry, these aluminum alloy door and window manufacturers often obtain benefits from one place to survive, and sometimes survive very well. However, in the long run, such drifting aluminum alloy door and window manufacturers can survive in the boom of the door and window industry. Once the door and window industry is depressed, they are often the most directly hit

small aluminum alloy door and window manufacturers can only think of ways in terms of sales and try to gain regional competitive advantages in some areas. After all, China has a vast geographical plate, and it is difficult for advantageous aluminum alloy door and window manufacturers to cover all regions. In particular, many door and window product categories cannot be industrialized on a large scale, which makes it more difficult to pose a substantial threat to this kind of small aluminum alloy door and window manufacturers with regional advantages. Being a small and beautiful manufacturer of aluminum alloy doors and windows, and becoming a manufacturer of aluminum alloy doors and windows with core competitiveness in a specific region, is the way out for this kind of small door and window manufacturers. In economically developed regions, it will be more difficult for small door and window manufacturers to rely on the traditional business model, just follow the path opened by large door and window manufacturers, rely on price war, rely on copying money, rely on playing the edge ball, and rely on struggling aluminum alloy door and window manufacturers to survive. Miracles will not happen unless the transformation is upgraded to the second level of marketing

[official website of Yihe door and window brand http://www.yihedoors.com Yihe door and window franchise network http://www.ehedoors.com 】

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