The hottest industrial robot industry breeds major

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The industrial robot industry breeds major investment opportunities

the robot industry is an important part of the intelligent manufacturing equipment industry. The development of the robot industry can not only promote the improvement of the automation level of various industrial industries, but also produce a good technology spillover effect and drive the transformation and upgrading of the entire industrial industry

I. overview of industry development

at present, all countries are taking the robot industry as a key R & D and industrialization field to occupy the commanding heights of technology and market. In the "advanced manufacturing Partnership Program" implemented by the United States, it is required to reorganize the American manufacturing industry through the development of industrial robots and develop a new generation of intelligent robots based on mobile Internet (3378.63, 7.980, 0.24%). China has brought the robot industry into the key areas of the development of strategic emerging industries, and proposed to vigorously promote the R & D and industrialization of automatic control systems, industrial robots, key components and other devices. Major industrial provinces in China strive to take the lead in the robot industry. Coastal provinces and cities have made major investment and industrial layout in the field of robot technology and industry, and have initially formed regional characteristic industries. Liaoning Province is building a characteristic robot industry base in Shenfu new city; Zhejiang Province launched the "machine replacement" project; Guangdong Province focuses on the development of multi-purpose robots; Jiangsu, Shanghai and other places have also promoted the robot industry as a strategic emerging industry. The next year will be the golden decade for the development of China's robot industry

II. Industry scale and development trend

(I) international market scale and development trend

in 2013, the global robot sales increased by 12%, reaching Taiwan, of which about 70% were sold to Japan, China, the United States, South Korea and Germany. The sales of industrial robots in the automotive industry, chemical industry, plastic industry and food industry continued to increase, and the installation of robots in the electrical/electronic industry also increased. During the year, the average annual growth rate of robot installation was about 9.5%. The development of automobile industry and electrical and electronic industry is the main factor for the strong growth of industrial robot installation. In addition, the demand of metal processing, chemical plastics and other industries is also rising rapidly

(II) domestic market scale and development trend

China's industrial robot market demand has surged since 2010. In 2013, China became the world's largest robot market, accounting for 20% of the global total share. The sales volume of robots was 36560 units, and by 2014, the sales volume had reached 56000 units. During, the annual average growth rate of China's industrial robot installation was 36%. The market of industrial robots in China is mainly concentrated in automobile, auto parts, home appliances, engineering machinery, petrochemical and other industries, among which the manufacturing of complete vehicles and parts has always been the most important application field of industrial robots

III. basic risk characteristics of the industry

(I) macroeconomic fluctuation risk

the industrial robot industry has certain cyclical characteristics and has a high correlation with Macro-economy and fixed asset investment. Production enterprises in the automobile and parts, home appliances, hardware, doors and other industries are the main downstream customers of the industry. When the macro-economy is depressed, the downstream demand will slow down, which will affect their enthusiasm for the construction and expansion of automatic production lines, and then have a certain degree of negative impact on the production and operation of enterprises in this industry

(II) market competition risk

at present, the domestic industrial robot industry is dominated by small and medium-sized enterprises, and has not yet formed a dominant brand. The high-end market is occupied by the expanding giant enterprises in Europe, America and Japan with certain scale advantages and high technical level. There are few enterprises in China that are able to undertake large-scale projects and provide customers with integrated automation solutions. The domestic industry as a whole is in a period of development and faces a certain risk of vicious price competition

(III) brain drain risk

the development of industrial robots and industrial automation industry requires high-quality, highly skilled and multidisciplinary comprehensive professionals who master advanced system control software, equipment machinery, industrial automation system engineering integration and other fields. At the same time, when providing the overall solution of automation line for industry customers, it also needs marketing talents who can accurately grasp the customer needs, production process and product characteristics and performance, and have rich project management and industry experience. The above types of talents need to be precipitated by years of industry experience, and the number of talents is limited. In the future, with the development of the industry, the talent competition will become increasingly fierce, and the risk of brain drain will further increase

IV. industry development opportunities

(I) the demand for industrial transformation and upgrading is released, and the market potential is huge

the average wage of China's manufacturing employees in 2014 was 51369 yuan, compared with 15934 yuan in 2005, with an average annual growth rate of about 14%. Cheap labor has gradually become "expensive", coupled with rising land costs and other manufacturing costs, the multilayer structure of composite materials is easy to fracture under a small impact, and the transformation and upgrading of manufacturing industry is imperative. The introduction of industrial robots instead of manual labor has been proved to be a feasible path by the practice of various countries. At present, the use density of industrial robots in China is still far below the global average, and there is a big gap from Japan, South Korea, Germany and other developed countries. South Korea has the highest density of industrial robots in the world, with 347 robots per 10000 workers; Japan took the second place, 339; Germany ranked third, 251; There are only 21 sets in China, less than half of the international average of 55 sets. At present, the application of industrial robots accounts for 6% in China, 33% in Japan, 16% in the United States and 14% in Germany. China is a major manufacturing country in the world. In 2014, the number of Chinese manufacturing workers was about 50million. It is roughly estimated that there are 30million workers in industries that can replace human beings with a large number of robots, such as automotive, electronic and electrical, chemical and food industries. If the average robot density in these industries reaches 100 robots per 10000 people as planned around 2020, it will require about 300000 robots. Together with the automation equipment equipped with robots, the space will be about 300billion

(II) favorable policies continue to emerge, The industry has broad prospects

made in China 2025 proposes to "focus on the application requirements of industrial robots and special robots such as automobiles, machinery, electronics, dangerous goods manufacturing, national defense and military industry, chemical industry, light industry, as well as service robots such as medical health, family services, education and entertainment, actively research and truly achieve the development of new products with multiple functions, promote the standardization and modular development of robots, and expand market applications." The guiding opinions on promoting the development of the industrial robot industry issued by the Ministry of industry and information technology further refined the specific strategic objectives: "by 2020, a relatively perfect industrial robot industry system will be formed, leading enterprises and supporting industrial clusters with international competitiveness will be cultivated; the technological innovation ability and international competitiveness of the industrial robot industry and enterprises will be significantly enhanced, the market share of high-end products will be increased to more than 45%, and the robot density will be increased." (the number of robots per 10000 employees) has reached more than 100, which basically meets the needs of national defense construction, national economy and social development ". Whether from the top-level design or specific industrial planning, the robot industry has received great attention and support, with clear development goals and paths and broad development prospects

(III) with the help of the capital market, the industry has accelerated its integration

benefiting from the huge market space of domestic robots and the stimulation of constantly favorable policies, the trend of listing, listing and M & A of industrial robots in the capital market is surging, and the integration of capital, technology and market is accelerated. The above integration shows the following characteristics: first, listed companies actively participate in overseas mergers and acquisitions, absorb foreign high-quality core technologies, and accelerate the layout of core parts and high-end robot markets. The PE level of pure robot enterprises in China's capital market has remained at times for a long time, higher than the industry average level of times abroad, providing rich sources of funds for acquirers. Some listed companies use their capital advantages to accelerate the layout and compete for some core parts and high-end robot markets. Second, some high-quality small and medium-sized enterprises took advantage of the development opportunities of the new third board, listed for financing, and accelerated their layout and differentiated development in some industry segments. There are hundreds of industrial robot companies in China that aim at the application fields of different sub industries. These robot companies are usually system integrators who rely on the project experience accumulated in a certain sub industry. These companies are subject to the disadvantages of cost and pricing, and often face the situation of lack of funds and insufficient production capacity. With the development of 4 Sensors of different specifications can be configured according to requirements. The construction of China's multi-level capital market, the new third board market provides a suitable financing and rapid development path for such enterprises. It is expected that in the future, high-quality small and medium-sized industrial robot enterprises in various sub sectors will gradually emerge

to sum up, in the coming years, China's industrial robot industry will be in a period of opportunity superposition in which the demand for industrial transformation and upgrading will be released, the dividends of national policies will be highlighted, and the capital market will boost. The industrial robot industry will be pregnant with major investment opportunities

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